Marketing to Start Once AGAIN
Marketing to Start Once AGAIN
Annie
This is a long email. You may want to pour a glass of wine or a cup of coffee and take a few relaxing moments to read the content.
Hopefully there are some words of wisdom that will help you in addition to all else you are doing or have tried recently.
* * * *
Francois recommended that I create specific Facebook pages for specific topic/content areas.
Generally a good focused idea.
I did.
I created 4 of them 2 years ago.
In 6 weeks I found they were not worth my time and effort and Facebook was constantly pushing for me to spend money on advertising and for BOOSTING my pages.
It simply was not worth it to me.
You do what works best for you.
I am returning to very focused one to one marketing beginning this week with past clients from 1980 to the present.
The marketing mistake I made in 2006 was to STOP keeping in touch with my past clients on a monthly to quarterly basis and chose to focus on new international clients. That worked for the next 9 years.
BUT....
the international clients ended due to their economic setbacks and desire for new, different speakers or simply cut their training and speaker budgets.
From 2008 on due to the economic crash most of my primary markets stopped hiring external trainers and speakers
Police
Fire
EMT
Credit Unions and Credit Union Leagues
Medical Associations
Hospitals
Parks & Recreation Depts and Associations
Design Associations
From 1980 to 2008 I had a great run starting with some University of Georgia Institutes that hired me for their clients
Institute of Government 1980 to 1995
Institute for Business 1983 to 1998
Leadership Institute 1980 to 2014
Georgia Center for Continuing Education 1980 to 2014
these plus specific conferences that hired me for many years: 5, 10, 15, 25, 34
SRCUS - Southeastern Regional Credit Union School
Parks & Recreation Executive School
Chamber of Commerces Institute
Community and County Leadership Development Programs (did workshops and/or complete weekend retreats) 1980 to 2014
Many of these led to individual clients too.
In 2006 I decided to focus mostly on Creative Thinking Development, which is why I left my previous professions (Architecture and Graphic Design) beginning in 1976 and to focus primarily on working international clients and associations.
That worked until April 2015.
One book that helped me in 1967 and since
HOW I RAISED MYSELF FROM FAILURE TO SUCCESS THROUGH SALES
Frank Bettger
one tip from the book was
KEEP IN TOUCH
SERVE ALL OF YOUR CLIENTS: PAST, PRESENT, POTENTIAL
When I taught Fundamentals of Marketing from 1984 to 1998 one of my key learning points was
KEEP IN TOUCH
CONTINUE TO SERVE YOUR CLIENTS: PAST, PRESENT, POTENTIAL
I stopped doing that for my US clients.
THE RESULT:
my past business ended by 2014.
My website in created in 2006 helped generate clients until 2013.....
then things changed: cell phones, smart phones, instagram, pinterest, Facebook got into trouble again.
I have used Facebook and LINKEDIN extensively for marketing and have NEVER GENERATED A NEW CLIENT.
Facebook saved me when I was put in jail/prison
My newest website has created a variety of problems in the past two years. The designer who has worked with me as a friend is still trying to figure out how it has corrupted previous existing websites in the past year.
Fortunately I only really need a modest amount of work to do what I want to do now.
STILL LEARNING how to reach potential clients today.
I began slowly living more frugally when Merry died in 1998. By 2006 I had changed my lifestyle dramatically.
Beginning in January of 2005 because my general practitioner doctor recommended that I begin focusing on dealing with HEREDITARY HEALTH FACTORS:
High Blood Pressure
High Blood Sugar
Cholestorol
Type II Diabetes
I changed my eating habits even more than I had already done since 1977 when I traveled to 24 countries from Wales to Egypt in 110 days and then met Merry (who was a vegan at the time and studying to become a counselor of dieting and eating disorders....eventually she finished her PhD and passed the national examines to become a Licensed Psychologist). From 1978 when she was a self-chosen Vegan she continued to study and eventually became a modified 4 food groups person which is what she helped many clients to develop in their own lives along with working on their emotional and psychological challenges.
We NEVER STOP LEARNING!
Best wishes to you and Louie.
Annie
This is a long email. You may want to pour a glass of wine or a cup of coffee and take a few relaxing moments to read the content.
Hopefully there are some words of wisdom that will help you in addition to all else you are doing or have tried recently.
* * * *
Francois recommended that I create specific Facebook pages for specific topic/content areas.
Generally a good focused idea.
I did.
I created 4 of them 2 years ago.
In 6 weeks I found they were not worth my time and effort and Facebook was constantly pushing for me to spend money on advertising and for BOOSTING my pages.
It simply was not worth it to me.
You do what works best for you.
I am returning to very focused one to one marketing beginning this week with past clients from 1980 to the present.
The marketing mistake I made in 2006 was to STOP keeping in touch with my past clients on a monthly to quarterly basis and chose to focus on new international clients. That worked for the next 9 years.
BUT....
the international clients ended due to their economic setbacks and desire for new, different speakers or simply cut their training and speaker budgets.
From 2008 on due to the economic crash most of my primary markets stopped hiring external trainers and speakers
Police
Fire
EMT
Credit Unions and Credit Union Leagues
Medical Associations
Hospitals
Parks & Recreation Depts and Associations
Design Associations
From 1980 to 2008 I had a great run starting with some University of Georgia Institutes that hired me for their clients
Institute of Government 1980 to 1995
Institute for Business 1983 to 1998
Leadership Institute 1980 to 2014
Georgia Center for Continuing Education 1980 to 2014
these plus specific conferences that hired me for many years: 5, 10, 15, 25, 34
SRCUS - Southeastern Regional Credit Union School
Parks & Recreation Executive School
Chamber of Commerces Institute
Community and County Leadership Development Programs (did workshops and/or complete weekend retreats) 1980 to 2014
Many of these led to individual clients too.
In 2006 I decided to focus mostly on Creative Thinking Development, which is why I left my previous professions (Architecture and Graphic Design) beginning in 1976 and to focus primarily on working international clients and associations.
That worked until April 2015.
One book that helped me in 1967 and since
HOW I RAISED MYSELF FROM FAILURE TO SUCCESS THROUGH SALES
Frank Bettger
one tip from the book was
KEEP IN TOUCH
SERVE ALL OF YOUR CLIENTS: PAST, PRESENT, POTENTIAL
When I taught Fundamentals of Marketing from 1984 to 1998 one of my key learning points was
KEEP IN TOUCH
CONTINUE TO SERVE YOUR CLIENTS: PAST, PRESENT, POTENTIAL
I stopped doing that for my US clients.
THE RESULT:
my past business ended by 2014.
My website in created in 2006 helped generate clients until 2013.....
then things changed: cell phones, smart phones, instagram, pinterest, Facebook got into trouble again.
I have used Facebook and LINKEDIN extensively for marketing and have NEVER GENERATED A NEW CLIENT.
Facebook saved me when I was put in jail/prison
My newest website has created a variety of problems in the past two years. The designer who has worked with me as a friend is still trying to figure out how it has corrupted previous existing websites in the past year.
Fortunately I only really need a modest amount of work to do what I want to do now.
STILL LEARNING how to reach potential clients today.
I began slowly living more frugally when Merry died in 1998. By 2006 I had changed my lifestyle dramatically.
Beginning in January of 2005 because my general practitioner doctor recommended that I begin focusing on dealing with HEREDITARY HEALTH FACTORS:
High Blood Pressure
High Blood Sugar
Cholestorol
Type II Diabetes
I changed my eating habits even more than I had already done since 1977 when I traveled to 24 countries from Wales to Egypt in 110 days and then met Merry (who was a vegan at the time and studying to become a counselor of dieting and eating disorders....eventually she finished her PhD and passed the national examines to become a Licensed Psychologist). From 1978 when she was a self-chosen Vegan she continued to study and eventually became a modified 4 food groups person which is what she helped many clients to develop in their own lives along with working on their emotional and psychological challenges.
We NEVER STOP LEARNING!
Best wishes to you and Louie.
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